WWE NFL Announce Merchandise Partnership Deal

WWE and the National Football League (NFL) have today announced a multi-year licensing partnership to create NFL Legacy Championship belts. The titles will feature the colors and branding of all 32 NFL teams. The deal is the first-ever licensing agreement between WWE and the NFL.

According to the official press release, the officially licensed NFL products have launched today on NFLShop.com, WWEShop.com, and Fanatics.com. The belts are currently being sold for $549.99 each across all three websites. The custom titles have gone on sale before the new NFL season gets underway on September 7.

The WWE-NFL partnership arrives after the Stamford-based promotion struck a multi-year merchandising deal with Major League Baseball (MLB) in August 2021. That agreement also included the creation of branded championship belts for all MLB teams as well as other accessories. At the time, WWE’s Senior Vice President of Direct-to-Consumer Products, Kevin Moore, said the MLB deal would make title belts “widely available” to fans.

As we all know, the WWE has been sending customized championship belts for years to all the major sports. This past February you saw various players on the Kansas City Chiefs sporting their customized belt. All teams are available except the Jacksonville Jaguars. We know that’s because the owner’s son owns AEW Wrestling.